Media Coverage

Appearances & Seminars

JA New York
Effectively Marketing Your Business with the Rise of the Reviewer
March 13, 2017
Online review examples and how to deal with them

MJSA Expo
Online Marketing Panel
March 12, 2017
Open discussion of website and online marketing topics

MJSA Expo
Jewelry Photography Training Booth
March 12, 2017Interactivejewelryphotographyexamples

FashionInstituteofTechnologyFITNYCGuestLecturerforJewelryDesignClassMarch10,2017IntroductiontoInstagram,hashtags,andsmartphonephotography

SCORENorthernNJBloggingSeminarMarch7,2017Blogging:OvercomingWritingFears&GettingStartedWithThisLucrativeMarketingMethod

MJSAConFabJewelryPhotographyOctober30,2016JewelryPhotographyExamplesCenturionSouthBeachBestWebsiteIdeasOctober17,2016ReviewofwebsitesthatretailersshouldstriveforProfitCON2016FindingYourNicheSeptember29,2016FindingandfocusingonyournichetobecomemoreprofitableSCORENorthernNJMakingVideosforMarketingAugust10,2016GettingstartedmakingyourownvideosusingasmartphoneSCORENorthernNJProductPhotographyJuly20,2016ProductphotographyforecommerceMJSAExpoROITrackingMarch14,2016TrackingYourDigitalAdvertisingMJSAExpoJewelryPhotographyMarch14,2016JewelryPhotographyExamplesSCORENorthernNJBloggingSeminarMarch9,2016Blogging:OvercomingWritingFears&GettingStartedWithThisLucrativeMarketingMethodSCORENorthernNJSocialMediaMarch3,2016ImplementingSocialMediaGettingJewelersOnline,WebinarGoogleMapsFebruary2016GettingJewelersonlinewithGoogleMapsPlumbClubSellingtosamesexcouplesNovember4,2015CreatingtheInclusiveExperienceforSameSexWeddingCustomersMJSAConFabJewelryPhotographyOctober18,2015JewelryPhotographyExamplesRJOConfrenceLocalFREEOnlineMarketingAugust1,2015LocalFREEOnlineMarketingOpportunitiesRJOConfrenceECommerceAugust1,2015IsECommerceRightforMyWebsite?JANewYorkSellingtosamesexcouplesJuly26,2015TheNewRealityofWeddings:LGBTandYourWeddingBusinessFourGrainerPodcastOpenDiscussionJuly20,2015OpendiscussionaboutthejewelrytradeJCKLasVegasMeasuringTrafficMay30,2015ImprovingMarketing&SaleswithColdHardDataSCORENorthernNJBloggingSeminarMay7,2015Blogging:OvercomingWritingFears&GettingStartedWithThisLucrativeMarketingMethodMeetupParsippanySEOIntroNovember6,2014SearchEngineOptimizationTheGood,TheBad,andTheUglyMJSAConFabJewelryPhotographyNovember2,2014DEMO:PhotographingJewelryKansasJewelersAssociationLocalOnlineTrafficSeptember27,2014UnderstandingHowLocalOnlineMarketingDrivesPeopletoYourWebsiteJANewYorkShouldYouPayForWebsiteTraffic?UnderstandingHow&WhyJuly27,2014VisitJA2014seminarpage

MJSAExpoDemo:PhotographingJewelryMarch10,2014VisitMJSAExposeminarpage

MJSAExpoFacetoFacewiththeBusinessExpertsOnlineMarketingRoundTableMarch10,2014VisitMJSAExposeminarpage

Jeweler'sResourceBureauDrivingTrafficNovember21,2013WhatDesignersNeedToKnowAboutTheirWebsite

MJSAconFabCreatingaDigitalMarketingPlanNovember3,2013VisitconFabseminarpage

JANewYorkBloggingSeminarJuly28,2013Blogging:OvercomingWritingFears&GettingStartedWithThisLucrativeMarketingMethodViewpostseminarwriteuponInstoremagcombyEileenMcClelland

JCKLasVegasECommerceSeminarMay31,2013@4:00pmECommerce:WhatYouNeedtoKnowBeforeStartingViewDescriptiononJCKwebsite

JCKLasVegasFacebookSecuritySeminarMay31,2013@8:30amHowtoProtectYourselfonFacebookViewDescriptiononJCKwebsite

LeadingJewelersGuildEmailMarketingSeminarJuly11,2012Planning2012HolidayEmailCampaignsbyAvoidingtheMistakesof2011VieweventwriteuponSouthernJewelryNewswebsite

JCKLasVegasEmailMarketingSeminarJune2,2012@2:30pmPlanning2012HolidayEmailCampaignsbyAvoidingtheMistakesof2011ViewDescriptiononJCKwebsite

Retail Jeweler Magazine Editorials

Retail Jeweler Magazine
Admitting You Need Help Is The First Step To Success
by Matthew Perosi
March 2017

Retail Jeweler Magazine
Steps You Can Take To Be In Business Years From Now
by Matthew Perosi
January 2017

Retail Jeweler Magazine
Reconsider Social Media: Make Instagram Your Primary Network
by Matthew Perosi
November 2016

Retail Jeweler Magazine
The Facebook 'Reachapocalypse' Reality
by Matthew Perosi
October 2016

Retail Jeweler Magazine
Putting The Pieces Together: The Website and Social Puzzle
by Matthew Perosi
September 2016

Retail Jeweler Magazine
We Have A Winner: How To Use Store Contests Effectively
by Matthew Perosi
July 2016

Retail Jeweler Magazine
How To Get The Most People TO SIGN UP For Your Email Newsletter
by Matthew Perosi
June 2016

Retail Jeweler Magazine
4 Ways To Improve Your Website & Prepare For E-commerce
by Matthew Perosi
March 2016

Retail Jeweler Magazine
Keep Talking: Conversations with Your Social Media Audience
by Matthew Perosi
January 2016

Retail Jeweler Magazine
Greatest HITS & Smarter Website Visitor TRACKING
by Matthew Perosi
November 2015

Retail Jeweler Magazine
Digital Advertising For The Holidays
by Matthew Perosi
October 2015

Retail Jeweler Magazine
Use Social Media And Smartphone-Tethered World To Your Advantage
by Matthew Perosi
September 2015

Retail Jeweler Magazine
The Right Choice For The Tight Budget: Google AdWords vs. Facebook Ads
by Matthew Perosi
July 2015

Retail Jeweler Magazine
Bored With Your Website? A Redesign Won't Necessarily Improve Your Business!
by Matthew Perosi
June 2015

Retail Jeweler Magazine
Your Website Just Lost 45% of It's Visitors - 2015 is The Year of the Mobile Website
by Matthew Perosi
May 2015

Retail Jeweler Magazine
How Can You Get #1 Ranking on Google?
by Matthew Perosi
March 2015

Retail Jeweler Magazine
Google Business View: A Great Online Marketing Tool with High Secirity Risks
by Matthew Perosi
January 2015

Retail Jeweler Magazine
Continual Internet Changes are Overwhelming
by Matthew Perosi
November 2014

Retail Jeweler Magazine
Anticipating Your Customers' Next Move
by Matthew Perosi
October 2014

Retail Jeweler Magazine
Mobile Website for The Day After Tomorrow
by Matthew Perosi
September 2014

---
Retail Jeweler Magazine
What SEO You Need To Worry About, And What You Can Skip
by Matthew Perosi
June 2014

Retail Jeweler Magazine
Google Thwarts Online Marketing Short Cuts
by Matthew Perosi
May 2014

Retail Jeweler Magazine
It Takes a Village to Raise a Website
by Matthew Perosi
March 2014

Retail Jeweler Magazine
Setting Up Your 2014 Online Marketing Schedule
by Matthew Perosi
January 2014

Retail Jeweler Magazine
Keyword Ranking is Dead
by Matthew Perosi
November 2013

Retail Jeweler Magazine
People Don't Buy Jewelry from Stores with Bad Reputations
by Matthew Perosi
October 2013

Retail Jeweler Magazine
How-To Hire an SEO Agency
by Matthew Perosi
September 2013

Retail Jeweler Magazine
Why is blogging so important?
by Matthew Perosi
July 2013

Retail Jeweler Magazine
Blogging Starts with a Good Story
by Matthew Perosi
June 2013

Retail Jeweler Magazine
E-Commerce Related Items and Similar Items
by Matthew Perosi
May 2013

Retail Jeweler Magazine
Perfecting Google AdWords Advertising
by Matthew Perosi
March 2013

Retail Jeweler Magazine
Vendor Supplied Marketing Can Work Against You
by Matthew Perosi
January 2013

Retail Jeweler Magazine
Improve and Increase Your Value Added Customer Service Easily
by Matthew Perosi
November 2012

Retail Jeweler Magazine
Prepare Your Website For the Holidays
by Matthew Perosi
October 2012

Retail Jeweler Magazine
Blog Today. Cash in Tomorrow
by Matthew Perosi
September 2012

Retail Jeweler Magazine
Some e-Commerce Truths - It's Not As Easy As You Think
by Matthew Perosi
July 2012

Retail Jeweler Magazine
How You Can Build a Solid Online Presence and be THE Local Jeweler.
by Matthew Perosi
April 2012

Retail Jeweler Magazine
Be Right Back
Essential website tips when you can't update regularly.
by Matthew Perosi
February 2012
(premiere of magazine column)

Jewelry Business Advisor Magazine Editorials

Jewelry Business Advisor
Turning Your Website Into a Holiday Selling Tool & Customer Magnet
by Matthew Perosi
September 2013

Jewelry Business Advisor
Step-By-Step Google Analytics Setup for Retail Jewelers
by Matthew Perosi
May 2013

JCK Magazine Media Coverage

JCK Magazine
Working Title: How to reach the mobile engagement customer
by Martha C. White
Expected: February 2014

JCK Magazine
The What, Where, and Why of QR Codes
by Martha C. White
March 2013

JCK Magazine
Online Reputation Management: The New Retail Strategy
by Rob Bates, Senior Editor
February 2013

JCK Magazine
SEO Speedwagon: Your Guide to Search Engine Optimization
by Rob Bates, Senior Editor
January 2012

JCK Magazine
Tips for Choosing an SEO Firm
(view PDF of article)
by Rob Bates, Senior Editor
January 2012

JCK Magazine
The Top 10 Retail Jewelry Marketing Mistakes
(view PDF of article)
by Martha C. White
November 2011

JCK Magazine
Lead source for the article Masters of Their Domains
Quoted in closing notes:
5 Ways to Spruce Up Your Store's Website
(view PDF of article)
by Martha C. White
September 2011

JCK Magazine
Technology and Tools: Mobile Force
(view PDF of article)
by Rob Bates, Senior Editor
May 2011

JCK Online
Readers’ Corner: Matthew Perosi, founder of the Jeweler Website Advisory Group
(view PDF of article)
by Paul Holewa
October 7, 2010

Other Media Coverage

Q&A with Rio Grande
Business Savvy: Matthew Perosi Talks Jewelry E-Commerce at The Studio!
July 1, 2013

The JA Report
Blog Hand Holding for Jewelers
September 12, 2012

The JA Report
Tapping Jewelry Information Center for Jewelry Blog Content
August 21, 2012

The Centurion e-Newsletter and Info Hub
Seven Fast, Easy Ways to Boost ROI on Email Marketing
(view PDF of article)
by Hedda Schupak
March 2012

e-Shop Wiz eBook
Insider E-Commerce Secrets
(view eBook PDF)
by Vinay Patankar
December 15, 2010

The Business of Craft
Google Alerts from Matthew Perosi of JWAG
by Robyn Hawk
October 18, 2010

INSTORE Magazine
It's Time: Getting Your Store on the Internet
(view PDF of article)
by Chris Burslem
March 2007

Media Coverage for IJODiamonds.com

INSTORE Magazine
Move Over, Blue Nile
view PDF of article
May 2006

New York Times
New Jewelry Web Site Sends People to Real Stores
(PDF version)
by Bob Tedeschi
June 5, 2006

Fontbonne University
The 2007 e-Commerce Market Research Handbook
Richard K. Miller & Associates
(c) 2006 ISBN Number: 1-57783-105-5

Matthew Perosi's eBooks

Holiday 2011 Run-Up for Jewelry Stores
September 2011

Holiday 2010 Run-Up for Jewelry Stores
September 2010

Learning the Basics: Website Vocabulary
January 2010

Learning the Basics: Intro to SEO
January 2010