Matt's Mobile Site

Every year since 2005 people have been saying "this is the year of mobile marketing." For the record I wasn't one of those people. I don't see the point in those types of grand predictions. On the other hand I might say "follow what I'm telling you and within a year you can turn your business around" but that's on a 1-to-1 basis, not advising the whole world.

On the other hand, I've carried around the digital gadgets since the days of pagers and bag phones. My bag phone is around here somewhere, as well as all my pagers, alpha pagers, and cell phones of different shapes and sizes.

I've always hoped "this year" would be the year the general public would catch on to what's been happening in technology since 2001. Back then I had a cell phone with geolocation built in. Users of the same phone on a family plan could see all the other family phones on a black and white map. It was awesome.

At the beginning of 2011 several tech experts were forecasting that "this is the year of mobile marketing" and it might actually be true this time.

According to my own measurements, December 2010 saw a 189% increase of mobile users on retail jewelry websites, and the trend will continue until everyone is carrying around a smartphone.

According to the numbers from comScore in December 2010 there was still a 50/50 split between users of smartphones and non-smartphones. Once the "dumb" phones are gone we will stop measuring the increase of mobile users and instead consider them as part of the norm.